License No.:CN-1100434 | Brokerage No.:202100982107
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The Campaigns Specialist – Media Buyer plays a pivotal role in developing and executing digital marketing strategies across various social media platforms to drive lead generation for the business. This position involves active involvement in media planning to pinpoint target audiences and craft compelling campaigns that resonate with them.
Degree in Digital Marketing or equivalent work experience required
2+ years of experience in Digital Marketing or Social media Buying
1. Expertise in Digital Marketing Channels: Demonstrate a thorough understanding and hands-on experience in various digital marketing channels, including PPC, SEO, Social Media, Email Marketing, Affiliates, and Google Analytics.
2. Message Consistency: Streamline company materials and campaigns to ensure a consistent and coherent message across all platforms.
3. Content Creation and Editing: Develop, deliver, and refine marketing materials and advertising campaigns that are effective, engaging, and timely.
4. Budget Monitoring: Monitor the progress of campaign budgets to ensure efficient and effective utilization of resources.
5. Lead Tracking and Campaign Adjustment: Support the company and agents by tracking incoming leads and prospects, adjusting marketing campaigns accordingly to foster company growth.
6. Digital Strategy Development: Create a comprehensive digital marketing strategy encompassing SEO, SEM, and social media platforms (e.g., Snapchat, TikTok, Instagram, Facebook) to achieve business objectives.
7. Campaign Performance Monitoring: Continuously monitor the performance of digital marketing campaigns, identify areas for improvement, and implement optimization strategies.
8. Research and Innovation: Conduct research on new marketing techniques and technologies, evaluate their potential for implementation by the company, and propose innovative solutions to enhance campaign effectiveness.
9. Analytical Review: Review online analytics reports to identify trends, patterns, and opportunities for optimizing campaign performance and achieving business goals.
Excellent communication skills and have a positive, upbeat attitude
Maintains an open mind to new ideas and suggestions
Develops innovative forward design concepts
社交媒体
Ras El Hekma
Ras El Hekma
Projects - PSI International Branches